truewellbeing logoIt is official. Truewellbeing is now a B corporation! Truewellbeing Inc is the company I started some 12 years ago. And, it’s grown up. At its core, Truewellbeing Inc is a company that focuses on the education and empowerment of women and on families’ whole health and well-being.

Why a B Corp?

Initially I wanted to form a non-profit. Then I learned about b-corporations and I realized it was a perfect fit for me– as I need to make money to be able to sustain giving back money!  Through triple bottom line transparency, a b-corporation becomes a way to differentiate our business from other’s who may be “talking the talk” about being sustainable. A B corp allows us to grow with values and a mission behind us–a movement for a new way of doing business.

The Change We Seek

Truewellbeing’s mission is to improve the lives and well-being of women and families from all walks of life. Educating women through all forms of print and electronic media, educational workshops and classes, Truewellbeing also produces locally sourced and hand-crafted products. Truewellbeing is committed to a triple bottom line (profit, people, and planet) and continues to grow as a company, give back to others in need, and nourish a foundation of integrative health for families for generations to come.

Rigorous standards

B Corporations meets rigorous and independent standards of social and environmental performance, accountability, and transparency. As a result, individuals will have greater economic opportunity, society will move closer to achieving a positive environmental footprint, more people will be employed in great places to work, and we will have built stronger communities at home and across the world.

Learn More About B corporations

422 B Corporations from 54 industries with 1.9 billion in revenues are building a new sector of the economy which uses the power of business to solve social and environmental problems.

[B Corps] might turn out to be like the civil rights for blacks or voting rights for women–eccentric, unpopular ideas that took hold and changed the world. –Esquire Magazine

Freedom for capitalists will come only when they have the flexibility to build companies that create lasting financial and social value.– San Francisco Chronicle read more

The B stands for “benefit,” as in benefiting workers, the community and the Earth. To be certified as a B Corporation, companies must pay an annual fee based on revenues, undergo a rigorous certification process that measures social and environmental impact, and amend its articles of incorporation to adopt B Lab’s commitment  to sustainability and treating workers well. B Corps also value profit-making, but they pledge to put sustainability and workforce ethics on a par if not above efforts to improve their bottom line.- Forbes Magazine read more

Instead of begging for grants, why couldn’t nonprofits become self sustaining and simultaneously meet their mission by launching their own businesses?- Huffington Post read more

What’s the bottom line?

As a company, I need to make money to sustain giving back money. Truewellbeing’s  B corporation status (92% accountability and 93% community areas of excellence) I feel is a big deal. I am excited to be joining a movement for a new way of doing business– to help me preserve my mission as my business grows and perhaps gives me a chance to be part of history!

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