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	<title>Elizabeth Irvine&#187; Blog</title>
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	<link>http://elizabethirvine.com</link>
	<description>Find a Moment&#039;s Peace</description>
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		<title>This I Believe: One Essay at a Time</title>
		<link>http://elizabethirvine.com/this-i-believe-one-essay-at-a-time</link>
		<comments>http://elizabethirvine.com/this-i-believe-one-essay-at-a-time#comments</comments>
		<pubDate>Fri, 06 Jan 2012 01:50:26 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Healthy Living]]></category>
		<category><![CDATA[Nurture and Comfort]]></category>
		<category><![CDATA[a mother's intuition]]></category>
		<category><![CDATA[this i believe essay]]></category>

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		<description><![CDATA[I had totally forgotten I submitted an essay titled A Mother&#8217;s Intuition last spring. An unassuming email arrived in my inbox this morning&#8211; A Mother&#8217;s Intuition made it through the selection process and now is available to all readers of This I Believe! Take a minute to read why I believe in A Mother&#8217;s Intuition]]></description>
			<content:encoded><![CDATA[<p><a href="http://elizabethirvine.com/this-i-believe-one-essay-at-a-time/images" rel="attachment wp-att-3628"><img class="alignright size-full wp-image-3628" title="images" src="http://elizabethirvine.com/wp-content/uploads/2012/01/images.jpg" alt="" width="191" height="264" /></a>I had totally forgotten I submitted an essay titled <em>A Mother&#8217;s Intuition</em><em></em> last spring. An unassuming email arrived in my inbox this morning&#8211; <em>A Mother&#8217;s Intuition</em> made it through the selection process and now is available to all readers of <em>This I Believe</em>!</p>
<p>Take a minute to read why I believe in <a href="http://thisibelieve.org/essay/97819/">A Mother&#8217;s Intuition</a></p>
<p style="text-align: center;"><a title="This I Believe: One Essay at a Time" href="http://elizabethirvine.com/this-i-believe-one-essay-at-a-time/tiblogosmall_medium" rel="attachment wp-att-3627"><img class="size-full wp-image-3627 aligncenter" title="tiblogosmall_medium" src="http://elizabethirvine.com/wp-content/uploads/2012/01/tiblogosmall_medium.jpg" alt="" width="481" height="247" /></a></p>
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		<title>Robert Boustany and Elizabeth Irvine Yoga Workshop</title>
		<link>http://elizabethirvine.com/robert-boustany-and-elizabeth-irvine-yoga-workshop</link>
		<comments>http://elizabethirvine.com/robert-boustany-and-elizabeth-irvine-yoga-workshop#comments</comments>
		<pubDate>Thu, 01 Dec 2011 16:51:08 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Workshops]]></category>
		<category><![CDATA[Yoga]]></category>
		<category><![CDATA[Houston Yoga]]></category>
		<category><![CDATA[yoga workshop]]></category>

		<guid isPermaLink="false">http://elizabethirvine.com/?p=3573</guid>
		<description><![CDATA[&#160;]]></description>
			<content:encoded><![CDATA[<p><a href="http://elizabethirvine.com/robert-boustany-and-elizabeth-irvine-yoga-workshop/yoga-jan-workshop-2" rel="attachment wp-att-3577"><img class="size-large wp-image-3577 alignleft" title="Yoga-Jan workshop" src="http://elizabethirvine.com/wp-content/uploads/2011/12/Yoga-Jan-workshop1-695x900.jpg" alt="" width="695" height="900" /></a></p>
<p>&nbsp;</p>
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		<title>Wednesday Morning Yoga Class. Begins 1-11-11</title>
		<link>http://elizabethirvine.com/wednesday-morning-yoga-class-begins-1-11-11</link>
		<comments>http://elizabethirvine.com/wednesday-morning-yoga-class-begins-1-11-11#comments</comments>
		<pubDate>Thu, 01 Dec 2011 14:08:17 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Workshops]]></category>
		<category><![CDATA[Yoga]]></category>
		<category><![CDATA[pralaya yoga studio]]></category>
		<category><![CDATA[yoga]]></category>
		<category><![CDATA[yoga class houston]]></category>

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		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://elizabethirvine.com/wednesday-morning-yoga-class-begins-1-11-11/yoga-wednesday-class" rel="attachment wp-att-3561"><img class="alignright size-large wp-image-3561" title="Yoga- Wednesday class" src="http://elizabethirvine.com/wp-content/uploads/2011/12/Yoga-Wednesday-class-695x900.jpg" alt="" width="556" height="720" /></a></p>
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		<title>Want More Peace, Joy &amp; Love?</title>
		<link>http://elizabethirvine.com/want-more-peace-joy-love</link>
		<comments>http://elizabethirvine.com/want-more-peace-joy-love#comments</comments>
		<pubDate>Thu, 01 Dec 2011 13:53:14 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[A Moment's Peace: A Mom's Gudie to Creating Calm Amidst Chaos]]></category>
		<category><![CDATA[feel peace]]></category>
		<category><![CDATA[holiday stress]]></category>

		<guid isPermaLink="false">http://elizabethirvine.com/?p=3544</guid>
		<description><![CDATA[The first day of December has finally brought a change of season to Houston. As much as I welcome the cooler weather this time of year also brings us the ever-challenging mindset of feeling peace and joy and love amidst the beginning of the holidays. Do you want to feel more peace, joy and love... <a href=http://elizabethirvine.com/want-more-peace-joy-love>read more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://elizabethirvine.com/want-more-peace-joy-love/person-with-light-bulb-as-head-sitting-under-tree" rel="attachment wp-att-3546"><img class="alignright size-full wp-image-3546" title="Person With Light Bulb As Head Sitting Under Tree" src="http://elizabethirvine.com/wp-content/uploads/2011/12/tree-with-light-bulb-head.jpg" alt="" width="336" height="480" /></a>The first day of December has finally brought a change of season to Houston. As much as I welcome the cooler weather this time of year also brings us the ever-challenging mindset of feeling <strong>peace and joy and love</strong> amidst the beginning of the holidays.</p>
<p><strong>Do you want to feel more peace, joy and love this holiday season?</strong> <strong>CREATE IT FOR SOMEONE ELSE.</strong></p>
<p>One of my favorite spiritual mystics Eknath Easwaren talks about &#8220;dwelling on oneself&#8221; as the root cause of most personal problems. He says the more preoccupied we become with our own fears, cravings, memories, the more power they have over our attention.</p>
<p><strong>The source is within us</strong><br />
With practice, we can learn to pay more and more attention to the needs of others. The source is within us. My mood or judgment is projected onto someone else and it reflects what I am feeling.</p>
<p>A touchstone I come back to everyday? If I want to feel more peace and joy and love? I need<strong> to create more peace and joy and love</strong> <strong>for someone else.</strong> Join me. Today, I will act with more compassion. I will choose more peace, more joy and more love in what I do. Now watch this space!</p>
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		<title>Feel Peace Now: Relax and Just Breathe!</title>
		<link>http://elizabethirvine.com/feel-peace-now-relax-and-just-breathe</link>
		<comments>http://elizabethirvine.com/feel-peace-now-relax-and-just-breathe#comments</comments>
		<pubDate>Tue, 01 Nov 2011 12:50:37 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[b in the moment]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Guided Relaxation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Yoga]]></category>
		<category><![CDATA[breathe]]></category>
		<category><![CDATA[breathing technique]]></category>
		<category><![CDATA[breathing technique for stress]]></category>
		<category><![CDATA[feel peace]]></category>

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		<description><![CDATA[Try out this simple breathing and visualization exercise to stay calm and centered. Whenever you find yourself stressed take a few moments to be with your breath.]]></description>
			<content:encoded><![CDATA[<p><a href="http://elizabethirvine.com/feel-peace-now-relax-and-just-breathe/allie-sitting-back-view" rel="attachment wp-att-3531"><img class="alignleft size-medium wp-image-3531" title="allie sitting back view" src="http://elizabethirvine.com/wp-content/uploads/2011/11/allie-sitting-back-view-300x199.jpg" alt="" width="300" height="199" /></a>Try out this simple breathing and visualization exercise to stay calm and centered. Whenever you find yourself stressed take a few moments to be with your breath.</p>
<p><strong>Be with your body and your breath</strong></p>
<p>Simply lie flat with your hands at your sides, and relax. Bring all of your awareness to your body. Just think about what you can feel. Feel your feet touching the ground. Feel your bottom sitting in your chair, your head and neck in line with your spine. Now bring your attention to your breath. Notice that you are breathing. Begin to feel your breath moving in and out. Watch your breath, watch it move deeply, slowly, and gently, in and out as your body begins to relax and let go.</p>
<p><strong>If your mind wanders</strong></p>
<p>If your mind wanders off, gently and firmly bring your attention back to your breathing and body awareness practice. Relax and be fully present for fifteen minutes (or even just a few minutes). You will be amazed how this simple practice can make a big difference. Do it now!</p>
<p>Excerpt from <a href="http://elizabethirvine.com/a-moments-peace-available-in-e-book">A Moment&#8217;s Peace: A Mom&#8217;s Guide to Creating Calm Amidst Chaos</a> now available in e-book!</p>
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		<title>A Moment&#8217;s Peace available in E-Book!</title>
		<link>http://elizabethirvine.com/a-moments-peace-available-in-e-book</link>
		<comments>http://elizabethirvine.com/a-moments-peace-available-in-e-book#comments</comments>
		<pubDate>Tue, 25 Oct 2011 21:52:35 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[A Moment's Peace: A Mom's Gudie to Creating Calm Amidst Chaos]]></category>
		<category><![CDATA[author of healthy mother healthy child]]></category>
		<category><![CDATA[calm amidst chaos]]></category>
		<category><![CDATA[e book]]></category>
		<category><![CDATA[elizabeth irvine stress reliever]]></category>
		<category><![CDATA[Healthy Mother Healthy Child: Creating Whole Families From the Inside Out]]></category>
		<category><![CDATA[Mother]]></category>

		<guid isPermaLink="false">http://elizabethirvine.com/?p=3460</guid>
		<description><![CDATA[A MOMENT"S PEACE is now an E-BOOK!
What people are saying: 
SHE GETS IT Elizabeth Irvine's words speak to me because she just "gets it". She understands how chaos can destruct our bodies and our relationships and our souls. She understands because she has lived it and her realness comes out through the pages of this book.]]></description>
			<content:encoded><![CDATA[<h2><a href="http://elizabethirvine.com/a-moments-peace-available-in-e-book/final_cover_mp-2" rel="attachment wp-att-3464" target="_blank"><img class="alignleft size-medium wp-image-3464" title="final_cover_mp" src="http://elizabethirvine.com/wp-content/uploads/2011/10/final_cover_mp-273x300.jpg" alt="" width="273" height="300" /></a>What people are saying about <em>A Moment&#8217;s Peace</em>:</h2>
<p>&nbsp;</p>
<h3><em><strong>SHE GETS IT</strong> Elizabeth Irvine&#8217;s words speak to me because she just &#8220;gets it&#8221;. She understands how chaos can destruct our bodies and our relationships and our souls. She understands because she has lived it and her realness comes out through the pages of this book.</em></h3>
<h3><em><strong>SECRETS SHARED</strong> This book spoke to me, in the soft and soothing tones of its author. The entire message of this book whispers encouraging words about moving towards living in the present moment and working and planning towards surrounding ourselves with peace and calm.</em></h3>
<h3><em><strong>BOOK LOVER</strong> Through this book I learned to catch myself and be in the moment when I had time to just Be. It&#8217;s an easy read, with beautiful images, and ideas and suggestions that I Can Do. Very worth the read.</em></h3>
<h3><em><strong>EASY TO IMPLEMENT, THOUGHTFUL READ</strong> This beautiful book offers simple, yet profound ways to connect with goodness and peace in your life. Any woman who has ever felt the push and pull of day&#8217;s fast paced society needs this book.</em></h3>
<h2><a title="A MOMENT&quot;S PEACE E-BOOK" href="https://cart.bookmasters.com/marktplc/cart.php?buy=9781936474349&amp;pub=51900  " target="_blank"> PURCHASE A MOMENT&#8217;S PEACE E-BOOK</a></h2>
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		<title>Earth Angels. Signposts. Everyday Magic.</title>
		<link>http://elizabethirvine.com/earth-angels-signposts-everyday-magic</link>
		<comments>http://elizabethirvine.com/earth-angels-signposts-everyday-magic#comments</comments>
		<pubDate>Sun, 09 Oct 2011 22:17:01 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://elizabethirvine.com/?p=3314</guid>
		<description><![CDATA[Recently I lead a retreat in Michigan. The women who came together at this retreat created an experience that we all felt was nothing short of magic&#8211; nourishing body and soul.  Happy but tired, I looked forward to seeing my family and my own bed again. Somehow the angels must have known that I needed... <a href=http://elizabethirvine.com/earth-angels-signposts-everyday-magic>read more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://elizabethirvine.com/earth-angels-signposts-everyday-magic/feather-on-water" rel="attachment wp-att-3324"><img class="alignright size-full wp-image-3324" title="Feather on Water" src="http://elizabethirvine.com/wp-content/uploads/2011/10/Feather-on-Water.jpg" alt="" width="392" height="260" /></a></p>
<p>Recently I lead a retreat in Michigan. The women who came together at this retreat created an experience that we all felt was nothing short of magic&#8211; nourishing body and soul.  Happy but tired, I looked forward to seeing my family and my own bed again. Somehow the angels must have known that I needed some comfort along the way.</p>
<p><strong>Earth Angels</strong></p>
<p>My journey back to Houston felt &#8220;sprinkled&#8221; with Earth angels, guiding me home. It started with my ride to the airport. My cab driver had a long white beard and was wearing a biker hat that proudly displayed his name, <em>Father Time</em>. As we drove along he explained how he was a 25 year alcohol-free, Harley-riding lover of nature who had just purchased a mobile home. He planned to set off across America in this traveling home, as he had absolutely everything he would ever need. I felt the excitement for his adventure. It was truly contagious. At that moment everything in life felt simplified. Not that I aspire to travel across the USA in a mobile home&#8211; but his enthusiasm was so genuine, so simple and fresh, I could taste it.</p>
<p>Next, I find my  airplane seat where a lovely 87 year-old woman named Betty is sitting next to me. One of my dear friends uses the name &#8220;betty&#8221; as a nickname for me, so this new airplane seat companion already felt like a comfortable travel friend. As the plane was gaining speed almost ready to lift into the air over lake Michigan, Betty leans over and says,<span id="more-3314"></span></p>
<p><em>Even though I take the wings of the morning and dwell in the utter most part of the sea&#8211; even there your hand will guide me and your right hand will hold me fast.</em></p>
<p>I said, &#8220;Excuse me Betty, could you repeat that for me?&#8221;   She repeated these words and I began to well-up with tears. She said, &#8220;I think it&#8217;s Psalm 139 verse 10- it always bring me comfort when I travel, do you like it?&#8221;  I told her yes, I liked it very much. I also told her I felt she was an Earth angel who just gave me a beautiful gift. My new friend Betty and I held hands and enjoyed the freedom that you feel as the airplane made it&#8217;s ascent into the air.</p>
<p><strong>Signposts </strong></p>
<p>When we choose to notice and acknowledge serendipitous occurrences—I feel it taps us into a whole new kind of guiding tracking device, a tool to bring comfort when we least expect it, or at minimum at least keep life  in perspective. The development of events beyond my control can feel like magic. When they happen, I notice and  listen to the message they bring.</p>
<p><strong>Everyday Magic</strong></p>
<p>A mystical occurrence can appear like a flash of lightening or as a quiet whisper in my ear—whichever way it appears, I am instantly transported from an ordinary moment into something extraordinary. These experiences appear extra-ordinary or highly unlikely—and then again—as ordinary as a knock on my door. And, you don’t have to believe in magic in order to recognize and let serendipity or Earth angels in.  Just be open to the the possibility. Why not allow yourself to be open to the possibility that an Earth angel or serendipitous event may be planted right next to you? How many Bettys or Father Times have you let slip away?</p>
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		<title>Just B Guided Relaxation Class with Big Picture</title>
		<link>http://elizabethirvine.com/just-b-guided-relaxation-online-class-with-big-picture</link>
		<comments>http://elizabethirvine.com/just-b-guided-relaxation-online-class-with-big-picture#comments</comments>
		<pubDate>Sun, 17 Jul 2011 14:06:40 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[b in the moment]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Big Picture Classes]]></category>
		<category><![CDATA[Guided Relaxation]]></category>
		<category><![CDATA[interview with Elizabeth Irvine]]></category>
		<category><![CDATA[just b guided relaxation]]></category>
		<category><![CDATA[meditation class]]></category>
		<category><![CDATA[on line class]]></category>

		<guid isPermaLink="false">http://binthemoment.com/?p=3213</guid>
		<description><![CDATA[Need more energy? Want to feel more peace? Learn how to tap into creativity you didn&#8217;t even know existed? Can you dedicate 15 minutes? I am super excited to now be offering an online class-  Just b guided relaxations Me and Big Picture Classes Big Picture Classes is a worldwide community of creatively minded people... <a href=http://elizabethirvine.com/just-b-guided-relaxation-online-class-with-big-picture>read more &#187;</a>]]></description>
			<content:encoded><![CDATA[<ul>
<li>Need more energy?</li>
<li>Want to feel more peace?</li>
<li>Learn how to tap into creativity you didn&#8217;t even know existed?</li>
</ul>
<p>Can you dedicate 15 minutes? I am super excited to now be offering an online class- <a href="http://www.bigpictureclasses.com/justb.php"> <em><strong>Just b guided relaxations</strong></em></a></p>
<p><a href="http://www.bigpictureclasses.com/justb.php"><img class="alignleft size-full wp-image-3218" title="click here" src="http://binthemoment.com/wp-content/uploads/2011/07/11.jpg" alt="" width="278" height="236" /></a></p>
<p><strong>Me and Big Picture Classes</strong></p>
<p>Big Picture Classes is a worldwide community of creatively minded people teaching, learning and supporting each other to find, unleash and nurture their potential. The owners of <a href="http://www.bigpictureclasses.com/philosophy.php">Big Picture Classes</a> are tons of fun. Being invited to join them is kind of like  becoming part of a family. When we were introduced they wanted to know more about me than my resume qualifications. They wanted to feel comfortable and see the real &#8220;me&#8221;.  And so I thought it would be fun to share the answers to the questions they asked me. This is what I shared with them:</p>
<p><strong>i was …</strong> always curiously interested in discovery! Whether that place of finding was as a little girl growing up in the mid west, living abroad in England, or learning how to get more in touch with my own true nature.</p>
<p><strong>i am …</strong> in love with my family (a husband, twin nineteen year old daughters and a fifteen year old son), my work, and anything outdoors. I love just hanging out with my nearest and dearest. My writing and teaching fills me up like nothing else. And, living in Houston – out of doors means reading or writing on my patio, digging in my garden, walking the trails at the arboretum, or eating at an outside cafe.</p>
<p><strong>i think …</strong> every woman has the ability to reclaim the healing wisdom in her own body and I believe that when a woman changes her life for the better, her entire family benefits.<span id="more-3213"></span></p>
<p><strong>i wonder …</strong> if our children will write with pens and paper and read from books that sit on a shelf?</p>
<p><strong>i wish …</strong> to continue to teach and inspire others.</p>
<p><strong>i save …</strong> anything that can be recycled. I can’t remember not recycling. My dad had us rolling newspapers logs for the fire and crushing aluminum cans for the boy scouts fund drive long before recycling became fashionable.</p>
<p><strong>i always …</strong> know that the answer lies within me. I just have to remember to become quiet and still, and listen.</p>
<p><strong>i can’t imagine …</strong> a life without love.</p>
<p><strong>i believe …</strong> as women we can create a healthier, happier way of being from the inside out and raise families who care—about themselves, about each other, and about the world around them.</p>
<p><strong>i promise …</strong> to do my best.</p>
<p><strong>i love …</strong> good healthy fresh food. Something like a toasted piece of apple bread with a creamy cappuccino or maybe a grilled piece of sea bass, tons of veggies and a glass of Chardonnay.</p>
<p><strong>i scrap …</strong> in my Mandala meditation journal everyday!</p>
<p>Check out all of the really cool classes <a href="http://www.bigpictureclasses.com/">Big Picture </a>offers, including my new online class, <a href="http://www.bigpictureclasses.com/justb.php">Just B guided relaxations.</a></p>
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		<title>4th of July Inspiration: A Moment of Hope</title>
		<link>http://elizabethirvine.com/4th-of-july-inspiration-a-moment-of-hope</link>
		<comments>http://elizabethirvine.com/4th-of-july-inspiration-a-moment-of-hope#comments</comments>
		<pubDate>Sat, 02 Jul 2011 13:10:23 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[b in the moment]]></category>
		<category><![CDATA[Blog]]></category>

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		<description><![CDATA[My daughter Sarah showed my this video clip of Disability Awareness Day at Fenway Park. Watch this video for a full minute. You will see how the crowd at this baseball stadium becomes an instant community and spontaneously comes together to provide a magical moment of support. Watching this video clip gave me goose bumps... <a href=http://elizabethirvine.com/4th-of-july-inspiration-a-moment-of-hope>read more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>My daughter Sarah showed my this video clip of Disability Awareness Day at Fenway Park. Watch this video for a full minute. You will see how the crowd at this baseball stadium becomes an instant community and spontaneously comes together to provide a magical moment of support.</p>
<p>Watching this video clip gave me goose bumps all over&#8211;random acts of genuine kindness, hope and community do exist in our world! Happy 4th of July!</p>
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		<title>Truewellbeing Inc is a B Corporation!</title>
		<link>http://elizabethirvine.com/truewellbeing-inc-is-a-b-corporation</link>
		<comments>http://elizabethirvine.com/truewellbeing-inc-is-a-b-corporation#comments</comments>
		<pubDate>Tue, 14 Jun 2011 13:34:43 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[b in the moment]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[a new way of doing business]]></category>
		<category><![CDATA[b corp]]></category>
		<category><![CDATA[b corporation]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[triple bottom line]]></category>
		<category><![CDATA[truewellbeing inc]]></category>

		<guid isPermaLink="false">http://binthemoment.com/?p=3166</guid>
		<description><![CDATA[It is official. Truewellbeing is now a B corporation! Truewellbeing Inc is the company I started some 12 years ago. And, it’s grown up. At its core, Truewellbeing Inc is a company that focuses on the education and empowerment of women and on families’ whole health and well-being. Why a B Corp? Initially I wanted... <a href=http://elizabethirvine.com/truewellbeing-inc-is-a-b-corporation>read more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://binthemoment.com/wp-content/uploads/2011/06/twb_grsun_051911.jpg"><img class="alignright size-medium wp-image-3171" title="twb_grsun_051911" src="http://binthemoment.com/wp-content/uploads/2011/06/twb_grsun_051911-300x300.jpg" alt="truewellbeing logo" width="191" height="191" /></a>It is official. Truewellbeing is now a B corporation! Truewellbeing Inc is the company I started some 12 years ago. And, it’s grown up. At its core, Truewellbeing Inc is a company that focuses on the <strong>education and empowerment of women and on families’ whole health and well-being.</strong></p>
<p><strong>Why a B Corp?</strong></p>
<p>Initially I wanted to form a non-profit. Then I learned about b-corporations and I realized it was a perfect fit for me– as I need to make money to be able to sustain giving back money!  Through triple bottom line transparency, a b-corporation becomes a way to differentiate our business from other’s who may be “talking the talk” about being sustainable. A B corp allows us to grow with values and a mission behind us–a movement for a new way of doing business.</p>
<p><strong>The Change We Seek</strong></p>
<p>Truewellbeing’s mission is to improve the lives and well-being of women and families from all walks of life. Educating women through all forms of print and electronic media, educational workshops and classes, Truewellbeing also produces locally sourced and hand-crafted products. Truewellbeing is committed to a<strong> triple bottom line</strong> (profit, people, and planet) and continues to grow as a company, give back to others in need, and nourish a foundation of integrative health for families for generations to come. <span id="more-3189"></span></p>
<p><a href="http://binthemoment.com/wp-content/uploads/2011/06/b-corporation-image.jpg"><img class="size-medium wp-image-3167 alignleft" title="b corporation image" src="http://binthemoment.com/wp-content/uploads/2011/06/b-corporation-image-257x300.jpg" alt="" width="257" height="300" /></a></p>
<p><strong>Rigorous standards</strong></p>
<p>B Corporations meets rigorous and independent standards of social and environmental performance, accountability, and transparency. As a result, individuals will have greater economic opportunity, society will move closer to achieving a positive environmental footprint, more people will be employed in great places to work, and we will have built stronger communities at home and across the world.</p>
<p><strong>Learn More About B corporations</strong></p>
<p>422 B Corporations from 54 industries with 1.9 billion in revenues are building a new sector of the economy which uses the power of business to solve social and environmental problems.</p>
<blockquote><p>[B Corps] might turn out to be like the civil rights for blacks or voting rights for women&#8211;eccentric, unpopular ideas that took hold and changed the world. -<strong>Esquire Magazine</strong></p></blockquote>
<blockquote><p><em>Freedom for capitalists will come only when they have the flexibility to build companies that create lasting financial and social value.</em><strong>- San Francisco Chronicle</strong><a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/05/30/ED0R1JMHF8.DTL#ixzz1PBpYDWRZ"> read more</a></p></blockquote>
<blockquote><p><em>The B stands for “benefit,” as in benefiting workers, the community and the Earth. To be certified as a B Corporation, companies must pay an annual fee based on revenues, undergo a rigorous certification process that measures social and environmental impact, and amend its articles of incorporation to adopt B Lab’s commitment  to sustainability and treating workers well. B Corps also value profit-making, but they pledge to put sustainability and workforce ethics on a par if not above efforts to improve their bottom line.-<strong> Forbes Magazine </strong><a href="http://blogs.forbes.com/susanadams/2011/03/16/corporate-responsibility-nonprofit-b-lab-shows-strong-growth/">read more</a></em><em> </em></p></blockquote>
<blockquote><p>Instead of begging for grants, why couldn&#8217;t nonprofits become self sustaining and simultaneously meet their mission by launching their own businesses?- <strong>Huffington Post</strong> <a href="http://www.huffingtonpost.com/paul-lamb/the-business-of-hope_b_788236.html">read more </a></p></blockquote>
<p><strong>What&#8217;s the bottom line?</strong></p>
<p>As a company,<strong> I need to make money to sustain giving back money</strong>. Truewellbeing&#8217;s  B corporation status (92% accountability and 93% community areas of excellence) I feel is a big deal. I am excited to be joining a movement for a new way of doing business&#8211; to help me preserve my mission as my business grows and perhaps gives me a chance to be part of history!</p>
<p><a href="http://elizabethirvine.com/whats-a-b-corporation">Read More Truewellbeing Inc </a></p>
<p>&nbsp;</p>
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